Branding

This branding system was developed as part of a comprehensive design project, showcasing my ability to craft a cohesive brand identity for small businesses and nonprofits from concept to execution. The project includes a custom-designed logo, carefully curated brand color palette, brand fonts, and visual style guide—each element intentionally chosen to reflect the brand’s personality, tone, and target audience. From initial brainstorming to the final layout, this system demonstrates my skills in building a brand from scratch, ensuring it is both memorable and aligned with the client’s mission and audience.